IT’S ALMOST THAT time of year again — sipping Aperols, dancing to the sunset in Mykonos and scooting with a Vespa around the Amalfi Coast in an easy-breezy look. European Summer is just around the corner.
And Australian brands are actually pretty good at effortless and relaxed styles. Take a look at Bondi Born, Posse, Sir the Label, and Venroy which extend beyond the Euro Summer season.
Feeling unsure about your Europe summer style? Then indulge this blog post for fashion inspiration and our favourite Aussie brands for a sizzling Euro Summer *and to not look like a tourist*
1. Shona Joy
Shona Joy embodies an unwavering love letter to the eternal summer.
Each collection embodies a neutral colour palette and natural fabrications with a hint of the label's signature 70s bohemian glamour. All pieces transcend any season, occasion, day or evening.
What we have added to our carts: The Coppice Silk Cross Front Halter Mini Dress from the label's newest Vacation edit.
Find Shona Joy on the Australian Fashion app
Bondi Born is known for their elegant, contemporary and sophisticated swimwear and resort wear to empower and inspire the summer style of women all over the world.
Championing a pleasing colour palette of pinks, blues, warm browns, and neutral creams, their pieces have a minimalist and lightweight essence we just want to live in.
Our Euro Summer fave:
The Ota top, a minimal halterneck crop top with open back to reveal summer skin
Shop your Bondi Born essentials on the Australian Fashion app
3. Cocowillow
Born from a passion for travel & style, Cocowillow is inspired by girls who love to chase the sun, the modern traveller!
The beautiful garments are designed in Australia and handmade in Bali, resulting in timeless pieces to make women feel confident and comfortable.
Our must-have: The Choc Set, either as a crop and short set or a playsuit.
Shop Cocowillow here
4.Venroy
Having linen as their core fabric, Venroy designs clothes to elevate everyday life through light-hearted escapism.
With an understanding that great style is truly effortless, the label brings an easy-going Italian summer aesthetic to its collections.
Our Venroy fave: The crochet knit set, perfect for sun-drenched days and to throw over your bikini for lunch.
Discover Venroy on the AF app
5. Posse
No matter if you need a comfy summer dress or a classic French chic fit, Posse has it all. With a focus on elevated, feminine and wearable pieces, the label allows women to express themselves with a quiet yet powerful confidence.
No wonder, the Sydney label has become a holiday favourite for influencers and editors both at home and abroad.
The dress you'll find in our suitcases: The Marnie dress in buttermilk
Find your Posse classics on the Australian Fashion app
6. Matteau
Matteau started with a mission to create the perfect swimsuit - and became a synonym for the perfect oversized shirt, supreme black trousers and everything in between that brings you a feeling of escaping to relaxed summer days.
Designer Ilona Hamer says they wanted to create pieces that feel like an escape. "An escape somewhere warm. An escape from reality and to brighter days. It is a collection for women to feel confident and powerful yet relaxed wherever they are."
What you'll find in our carts: The Bandeau Rouched Sundress, a lightweight dress that lets you transition from day to night.
Shop your new Matteau faves from the Australian Fashion App
Always in holiday mode, always ready to indulge in a romantic summer night, Sir the Label exudes the attitude of a woman chasing an eternal summer in elegance.
Our must-have piece: The Kinetic Beaded Long Sleeve Maxi Dress. The dress has a sophisticated cut-out with pearls at the front and is an absolute dream for a hot summer date night.
Say yes sir, to your new summer essentials here
8. Spell
Floaty, floral separates, fringing and embroidery all tick style boxes for this summer’s al fresco activities. Spell is known for being seen at all major festivals, be it Coachella or Lollapalooza.
Their flirty dresses are the perfect companion for your Europe trip and are made to wear while making memories.
Shop Spell here
Sophisticated swimsuits that are made to wear inside and outside the water!
Combining structural forms with quality fabrics, geometrical, unconventional and unique designs, ALK Collection offers luxury beach to bar wear.
Our fave: The Sophia One Piece with adjustable straps that allow to convert the shape to one-shoulder, crossed over, or straight down into the deep V neckline.
Discover Alk Collection on the Australian Fashion app
10. Oroton
Whether you're looking for an elegant clutch or beach buddy or evening dress, Oroton dresses you in accessible luxury and a uniquely Australian sense of beauty.
What you'll find in our Oroton cart: The Maine Tote, a bag made of handwoven straw and leather details, perfect for your beach essentials or on your lunch date.
Discover Oroton on the Australian Fashion app
11. Suboo
Whilst we are already dreaming of chasing the sun, Suboo does that all year round through their clothes with a quintessential sun-loving attitude.
Their designs are uncomplicated, yet distinctive with a feminine edge and unique prints which form the basis of the brand.
Our new Suboo obsession: The Ether Sleeveless Cross Over Midi Dress, just add it to your cart :)
Add the dress to your cart here
12. Peony
Bringing a unique take on swimwear and resort wear, Peony was born from a life-long love affair with the ocean and named after the flower that signals the arrival of summer.
Do we need to say more? The GC-based label is definitely the right fit for your European Summer.
Our summer Peony essential: The Mini Pareo, a floral sarong to wear as a skirt, crop top or even mini dress.
Discover the swimwear labal on the Australian Fashion App
13. Em on Holiday
Em On Holiday is all about extending your summer glow. With laid-back but fun designs, the label is known for its slogan tees, hoodies, hats and patterned pants that bring holiday nostalgia no matter what season.
Discover the label on the Australian Fashion App
14. Johansen
Elegant meets sexy, Johansen designs are not only tailored to flatter the female form, they are designed for comfort and will stand the test of time in your wardrobe.
What you'll find us wearing on our last night: The Florence Dress
Shop Johansen here
Make space in your suitcase for our favourite Aussie Brands
The Australian talent pool for a perfect summer wardrobe is deep. Our favourite Aussie fashion brands provide us with breezy linens and flowing dresses and elegant essentials for an unforgettable European summer.
We are obsessed #AF!
xox
Love the #AF team,
See you on the runway!
Contributor: Patricia Pira
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